My role
I was the lead researcher on 11 sprints with AJ&Smart. Here's an overview of our process, how I contributed, and at the bottom key learnings and takeaways.
Selected Work
0→1: A B2B Strategy which saved EGYM 600+ operational hoursB2B, Product Strategy, Service Design & UX Research
Workouts at your fingertips: Creating AI powered training plansUX Research & Innovation
Improving B2C retention of Strength Machines, used by 1 million users per monthMixed Methods UX Research & Field Work