My role
I was the lead researcher on 11 sprints with AJ&Smart. Here's an overview of our process, how I contributed, and at the bottom key learnings and takeaways.
Client
AJ&Smart is an award-winning consultancy specializing in product design, strategy, and rapid innovation through Design Sprints. They collaborate with top clients across industries; American Express to Zero fasting, large enterprises to small start-ups.
Selected Work
How I designed a B2B strategy that saved EGYM 600+ operational hoursB2B, Product Strategy, Service Design & UX Research
Designing AI-powered training plans that simplified user onboardingUX Research & Innovation
Increasing retention for strength training software used by 1M+ users monthlyMixed Methods, UX Research & Field Work