Selected work
I’m a Service Designer, User Researcher, and Strategist with a design background and a passion for organizing chaos. I specialize in turning complex, often ambiguous inputs into clear, actionable insights that drive meaningful outcomes for both users and businesses.
With global experience and a deep understanding of market differences, I’ve worked closely with product and cross-functional teams to embed user research and service design into business decisions, OKRs, product roadmaps and innovation. I believe that the most effective solutions are born at the intersection of feasibility, business priorities and real customer needs.
