Employer

EGYM is a leading provider of smart fitness equipment and software solutions for gym operators, trainers, and members.

 

 

A4 – 38
Frame
Frame-1
Outputs
Frame-2
A4 – 33
A4 – 34 (1)

Reflections & Recommendations

What I would do different next time
  • Early Marketing Involvement: Align messaging with product development.
  • Feature Clarity: Help support clearer expectations on feature readiness.
  • Pre-Launch Marketing Tests: Validate materials before release.
  • Integrated Feedback Loops: Collect in-app feedback directly from users.
  • Improved Beta Testing: Use automated diary studies for ongoing feedback.
Personal Growth

This project strengthened my ability to balance user and business needs, lead research across complex products, and advocate for users in a cross-functional environment.

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Improving the experience of Strength Machines, used by 1 million users per month

Selected Work

Redefining the Gym Operator Experience: combining 5 portalsService Design & Strategy & UX Research

Improving the experience of Strength Machines, used by 1 million users per monthMixed Methods UX Research & Field Work

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