Employer

EGYM is a leading provider of smart fitness equipment, app and software solutions for gym operators, trainers, and members. It has an ecosystem of 9 B2B & B2C products. 

Based out of Munich, Germany, it serves 15,000+ gym brands across Europe, UK, North America, Asia Pacific. 

Project Overview 

In 2023, I led the research initiatives to support cross-functional product teams (product managers, sports scientists, data scientists, designers, and engineers) in developing AI-powered training plans. Using our 7 billion workout and 360 million assessment data points, we aimed to create personalised, location-specific plans for gym members.

Role 

Lead UX Researcher - End-to-end research, from strategy, planning and recruiting to beta testing and feedback facilitation, while advising design, development, and marketing teams.

Team

Product Managers, Designers, Tech Leads & Engineers across 4 teams and one core team, Data Analytics/BI, Sport Science, Marketing, Customer Success etc.

Deliverables

• Research strategy -  for 1 year and various initatives 
• Finalised design for MVP - including AI-algorithms over 5 different products based on 8 weeks of continious testing 
  
• Ideation & decision workshops - Ran 10 weekly ideation workshops based on outputs of research and in line with product decisions 
• Beta testing - In-person strategy for customer visits, metrics & surveys during beta stage 
• Customer insights & cross-functional collabration - Created a 'live' customer journey map, sharing channels for customer facing team
  

Interested in working together?

let's explore how we might might collaborate.

Contact me